Website Optimisation. Rethought.

Exploring smarter ways to improve website performance — from search and CRO to AI, UX and emerging tech.

This is my personal space to document ideas, experiments, and tools I find useful.

Latest Posts on Website Optimisation & AI

28/05/2025
Beyond Rankings: How to Measure Your Website’s Visibility in the Age of Generative Search
The search landscape is shifting beneath our feet. For decades, measuring your website's visibility was straightforward. Check your Google rankings, celebrate if you hit page one, and job done. But the game has changed dramatically with AI-powered tools like ChatGPT, Google's Search Generative Experience (SGE), Bing Chat, and Perplexity AI reshaping how people find information.

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